Our Services

  • Go-To-Market Strategy

    Establish a GTM strategy including product-market research, audience demographics, sales funnels, and more.

  • Brand Development

    Essential tools like Brand Equity Guides, brand insights, resource planning, and more.

  • Website Strategy

    Assist your developers with best-in-class website design, optimized for conversion and with user experience best practices.

  • Email

    Email automations and campaign planning to keep your audience engaged.

  • Social Media

    Content calendar creation for organic social media channels.

  • Retailer Support

    Provide support strategies, sell sheets, pitch decks, and other tools for success.

  • Packaging & Innovation

    Assist your designers with packaging updates and innovation planning.

  • Shopper Marketing

    Evaluate & improve overall shopper experience to drive sales in-store or online.

  • Fractional CMO

    Supporting holistic marketing plans and efforts, honing in on big-picture goals and strategies.

  • Hosted Workshops

    Think tank-type conversations to help you jumpstart your plans with experience-based recommendations.

  • Growth & Success Guidance

    Providing support to help your business grow, whether that is by tactics or your team.

  • Additional Resources

    Helping you fill in missing pieces including modeling, budget planning, design, and more.

Why Foundation?

Foundation Collective has one main objective: Help brands develop strong marketing fundamentals so that the total organization can move faster towards their company goal. We will fill your resourcing gap - from fractional CMO to marketing coordinator to email specialist and everything in between. Whether you’re looking to “learn to fish”, want a thought partner, or someone to execute, we strategically plan and execute your marketing efforts so that you can focus on what matters — driving the business.

With over 25 years of combined Marketing knowledge, from pre-revenue start-ups to Fortune 500 companies and 3 company acquisitions, we know how to be scrappy, focused and agile while focusing on company objectives and shareholder or investor value. We know the importance of taking the time to set a strong foundation with clear KPIs so that ultimately everyone in the organization is working towards the common goal and can do so faster, and we know how to avoid a lot of common mistakes along the way.

We’ve gone toe to toe with investors, delivered numerous board meetings, pitched products to regional and national retailers, and successfully presented on the management team to potential acquirers. Not only that, but we can also execute an email campaign or tactically set up a Facebook ad. After all, you need to start with a solid foundation before you can build on top of it.

How Do I Know If I Need Foundation?

  • You need marketing support but do not have the funds for a full-time marketing team

  • You’re a start-up and unsure where to start or what you need

  • You want to focus on sales, operations, and/or finance and do not have time for marketing

  • You do not have marketing experience, but you know you need it

  • You want a more solid foundation for your brand so your team can focus on driving revenue

  • You need to bring focus and structure to your organization so you can all run in the same direction

  • You need to put together a long-term, realistic, and achievable marketing plan

  • You want to expand your channels but don’t know which ones make the most sense for you

  • You want to make your current marketing initiatives more efficient and avoid making mistakes

Our Packages

We’re here to help you. Whether you have zero marketing or a full plan that you’d like help growing, we are here for YOU. 

  • Advisory - You have a team and need marketing expertise but do not need a full time CMO. We can “teach you to fish”, providing templates, guidance and strategy so that you and your team can be self-sufficient and keep costs low.

  • Project-Based - You know exactly what you need and simply do not have the time, resources or expertise. We can help you scope, plan and execute with clear goals and KPIs.

  • Bridge The Gap -  You need a temporary resource - whether it’s a CMO or a Marketing Coordinator - as you look for a new hire or while your current marketer is on leave. We can quickly get up to speed to fill the position until you find the permanent placement or the employee returns.

  • Foundational Phased Set Up - You are just getting started but do not know where to begin. We set up flexible phases that allow you to learn, strategize, execute and measure in a methodical, scalable manner. We’ll do the heavy lifting to get your marketing foundation set so that everyone on the team can run faster in the same direction towards that common goal.