Work Experience & Industries

Pet Health & Wellness DTC Food & Beverage Household and more

Meet the Founders

  • Laura Brooks | Principal Consultant

    Laura is a classically trained marketer with 14+ years of experience ranging from well-established brands with low category growth rates to emerging low awareness brands with high growth rates. Category experience is broad and robust including: supplements, pet, better-for-you snacks, cleaning, beauty, household and more.

  • Nicole Heath | Principal Consultant

    Nicole has 11+ years of marketing experience focusing on branding and digital/eCommerce. She has worked with both large established companies and smaller organizations leading all marketing initiatives. Category experience includes: CPG, gifting, pet, athletic apparel, supplements, and overall health & wellness.